Search Engine Optimization (SEO) Training
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since it is applying creative techniques to an in-depth study of the search engines and directories.
The Internet has become an effective as well inexpensive medium to reach out the prospective customers. It yields excellent performance and conversions, compared to traditional marketing. Search Engines have become the default medium among potential buyers to search for feasible options matching their requirements. Between 85% to 90% of all Website traffic comes from the search engines and directories. Listing the products/websites on the FIRST PAGE of search results will drastically increase the traffic by 100% or more to the website, which in turn increases the sales. It is therefore essential to obtain good visibility and good rankings for the targeted key phrases in prominent search engines. 90% of Internet sites lose money because they do not get an adequate number of targeted visitors.
Customized ethical Search Engine Optimization and Marketing services help to propel not only website visibility, brand awareness and key phrases position amongst leading Search Engines such as Google, Yahoo, MSN etc but also to improve conversion rates and ROI. Target on highest conversion key phrases that help to direct right category of visitors to the site, thereby improving the conversion ratio. Understanding the client’s Niche Market and Objective is the very important step.
Search Engine Optimization Training Agenda
What will you learn in this Search Engine Optimization Training Course?
Hezemon helps you create a blog and practice the SEO best practices from the beginning. Will teach you how to optimize your Images, Social Media Properties, Videos, Local and more. Search Engine Optimization SEO best practice and hands-on training in
- Fundamentals of Search Engine Optimization
- SEO Best Practices and Guidelines
- How search engines work
- Types of Search Engines
- How Website works
- Google Webmaster Guidelines
- Search engine guidelines
- White hat SEO
- Blackhat SEO (help you learn from mistakes and why you should not follow black hat SEO practices)
- Current SEO scenario
- SEO project management
- On page/off page SEO
- Impact of social media in search engine rankings
- Keyword research
- SEO design and architecture
- SEO copywriting
- Link/Relationship building
- Universal SEO
- Local SEO
- Mobile SEO
- SEO Tools and techniques
- Latest SEO Algorithm changes and updates
- Google Panda Updates
- Google Penguin Updates